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What is a keyword and why is it important?
What is a keyword and why is it important?

What is a keyword and why is it important?

All of you are welcome, in today’s post in this new post, we will talk about what is keyword (What is Keyword in Hindi). If you are a blogger and want information about SEO, then you will get to hear these words often. So you also have a desire to know about it. What is the meaning of keywords and why it is important for Search Engine Optimization, we will know all these things here in detail. Apart from this, you will also know what is the definition of keyword (keyword definition in hindi).

When I started blogging, I used to hear these words and thought what would be the benefit of knowing about keywords, the main thing is to write an article. Just then, who used to write on the topic found, did not even see how many people search the keyword in the Internet. This was the reason that my written post used to rank on Google but traffic was zero on it. When the traffic did not start, then I decided that now I will live knowing what is its role in bringing traffic. After this, I learned a lot of research work and then came to know that…

Hey, I was shooting arrows in the dark, then what would be the target hour?

Then I started taking every information related to the keyword and tried to know how to use it within a post and I am still learning every day. But overall one thing is understood that if you write a post keeping the visitor and viewer in mind, then use keywords according to that, then Google gives more importance to your post. Every day new updates from Google keep coming. People who choose the wrong path also have to change their ways of doing things.

That is why I believe that you are writing by becoming a writer but even as a reader, think of what you expect when you read an article. You will get your answer. Now this thing must have sat in your mind that never write with your will only that you are satisfied. Rather, it should be written that the reader becomes happy and becomes a fan of your blog and comes again and again. You too will go from here only to understand what is the meaning of this, but I will tell you that if you benefit from this post or have any questions, of course you can feel free to comment and ask. So let’s know what the keyword is and what is its definition.

What is Keyword – What is Keyword in Hindi

When we search in any search engine to find our information by writing a word or phrase related to that information, it is called a keyword. It can be short and can also be long.

You are reading this post, it means you have used keywords.


I tell you how reading this post means that you want to know about the keyword. And that’s why you have searched Google. “What is keyword” or “What is keyword in hindi”.

Yes, you got it right, the search engine that you search in Google Bing or Yandex to get sentence or phrase information is called keyword. In the language of blogging and sleeping, all the words words or phrases that we search in Google to get information from the Internet are keywords.

Keyword definition – Keyword definition in hindi

A keyword is a specific word or sentence that is the main and focused word of an entire web page that describes the content written in an entire webpage. The keyword is a short form of the entire content. It is the source of the necessary information in relation to the web page and on the basis of this, the search engine finds the answer and matches the query found by the user.

Let us understand this with another example. Suppose you don’t know anything about SEO and you want to get information about it. So now you open Google and type in it?

What is SEO?

Yes, you will search in Google for a similar phrase. Now in the result page which comes, this phrase has been used as “keyword” in all the results that are ranked in the 1st page. These posts have been targeted to write SEO friendly to all the posts ranking in the search engine result page. This targeted sentence or phrase is called the target keyword.

Now you must have understood a little about what this is. Searching in Google comes in the form of automatic and even sentence queries which are searched regularly. All these suggested sentences on the same topic are also keywords. To search for any type of information in search engine Use for. But the question that comes to your mind would be, why is this important for post or content? To understand this question, let’s go ahead and discuss it in detail.

If you want to make a career in blogging, then it is very important to have knowledge about it. For writing any article, using keywords in it is important for search engine optimization. This is an important factor to increase traffic and rank posts in a blog or website.

Why keywords are important for SEO?

Whenever a blogger publishes by writing a post or content, he wants his post to be at least in the top 5 in the SERP.

Now tell me how will Google know what your post is about?

The answer is “Keyword”.

So how does Google or any search engine know what the keyword of a post or content is? To tell the search engine the target keyword, you have to use it very well in your post. Phrase tells the search engine what the post or article you have written is about. For this, the search engine analyzes your post completely. He checks which topic your post is on. And because of this the search engines know what is the topic of the post. By being perfectly SEO, Google fixes the ranking of the search engine of a post. To do SEO perfectly in your post, a sentence or phrase is targeted, the same target keyword.

Using this is a part of search engine optimization. Well, search engine optimization is a very big field, but without this SEO is the same as “Body” without “heart”. I have given you an example here so that you can easily understand why it is important for SEO.

Importance of Keywords – Importance of Keyword for SEO

Here you just assume that in the human body, “Heart” is a “Keyword” and “Body” means the whole body is “SEO”. The heart circulates blood everywhere in our body, that is, the work of the heart is to make the blood flow throughout the body. Focu s words are also used everywhere. If the heart is not there then the body will stop functioning. Similarly, if the keywords are not used, then the post content is also meaningless.

The number in which the position comes in the post’s SERP (Search Engine result page) depends on how well it is optimally seo optimized using the keywords correctly. Now you must have understood the importance of this very well. So let’s now know what are the types of keywords used for search engine optimization.

What are the types of keywords – Types of Keywords in hindi

To completely seo an article or post, it is very important to use the keywords in it correctly. But before that it is also important to know which phrase or words to use when and how. For this, we will also have to explain how these types are. So let’s know the types of keyword in hindi.

Generic Keyword:

Generally when we use a single term or 1-2 words as a keyword, it is called a generic keyword. Generic Type Meaning is not filled. It does not know exactly who has information regarding. So, let us understand this better by an example.

Generic words example:

“Affiliated Marketing”
“Makeup Tutorial”

Such words are generic. They basically represent the whole group, whereas there are many categories within them. If user needs information

If he searches only “shoes” of “men’s sports shoes” in Google, then he will not get the results as per his wish. By the way, the search volume of generic phrases and terms is very high and the competition is also low. But still it is very hard to rank with such keywords.

Informative keyword:

Such a word is basically a question in itself, which we call informative keyword. Users use this to get a direct answer to their question. Let us understand the informative type by example.

“Tread meaning”
“What is blogging”
“Affiliated marketing means”

Google has launched “Snippet” only to see the search results of such Phrase. Whenever a user searches Google by entering a word or sentence as an informative phrase, “Snippet” shows the direct answer in the search result itself. Sometimes it also works in a different type of informative phrase. In this, the title answer from content and the URL of the web page is also shown.

Short tail keyword:

When it is made a little longer by adding some more words to the generic word, then it is called short tail keyword. The short tail is slightly less productive than the generic. This gives a little information about what the user wants to know about.

To understand this, let us see some examples.

Generic Shoes
Short tailShoes for men
GenericDigital marketing
Short tailDigital marketing training
Short tailBlogging tips, Blogging platform

I have given examples of both Generic and short tail above, which will make it easier for you to understand what is the difference between these two. And you must have understood why it is so difficult to rank with Generic.

Long tail Keyword:

When a long sentence is made with 3-4 words or more words, it is called “Long tail keyword”. If the competition is more, the targeted audience can be reached by categorized. Long tail is most effective in all other ways. The longer it is, the better the result will be. Examples of long tail:

“Green color sports men shoes”
” Blogging se paise kaise kamaye”
“Digital marketing training centre in Ahmedabad.”

These are all Long Tail Phrase. They can be even longer.

Now you have understood how different keywords are. These are traditional types but nowadays Google likes long tail words very much. Apart from this, there is a type of phrase or word which search engines like very much. It is LSI phrase or word.

What is the LSI keyword? Let me tell you this well too.

What is an LSI keyword?

LSI has a full form (Latent Sementic Indexing). Search engines like Google crawl through search engine bots before ranking the content of your written page. And they find out whether the keywords and content match. Apart from this, the relationship is checked by matching the content with more fragments or sentences.

LSI Keyword is the phrase or sentence related to the keyword which the users normally use in search engine. LSI also searches Phrase written in the title of the content within the content. LSI also shows the complete number of times a word has been repeated.

If you use only one Phrase very often, it is also unnatural then it is against the search engine in a way. The same search engine checks the LSI by matching it. If you pay a little attention and also use LSI Phrase content in Title and Heading, then this is the best method. LSI Phrase is completely meaningful and is also related to content.

How does LSI work?

So now I will tell you how LSI works. For this you first know from where we can get LSI. When the user enters a search engine by entering a word or sentence, then at the bottom of the search result page, we see some sentence related to the same word or sentence. These are LSI. You can understand the example of LSI by looking here.

LSI Keyword
Keyword Example

So friends, you must have understood LSI very well. The search engine considers your content best only when you use such LSI keywords in your content. With this, the density will be good in all your content and at the same time it will look full and will also be search engine friendly.

From Google search result related words, you must use 1-2 LSI phrases by selecting. Your post will rank easily.

How do you use keywords in content?

Everybody does not know how to use it properly within the post, because it is a kind of art which is not a matter of everyone. The posts of those who have this art always rank in the top 5 in Google. You will also be taught on the basis of experience, but follow the methods mentioned for it.

  1. Write inside the title.
  2. Keep the title of Permalink to it.
  3. Do it in the meta description.
  4. Keep good density in your first paragraph.
  5. Use this in the image alt tag as well.
  6. Add Heading and Subheading to H2 and H3.

You should use the keywords well in all the above places. Keep the density as per limit and SEO. Excessive use can lead to the problem of “Keyword Stuffing”. If you do not know what the keyword density is, then let us know it as well.

If you want to know more about SEO, for this we have written 12 important tips posts of SEO, which you can learn a lot by reading.

What is Keyword Density?

In the entire article, the keyword Density is said to be the keyword where and where and how many times it was used. In every 100 words it is seen how many times the word is used. If a phrase is used 2 times in 100 words, then it will be called Density 2%. If the article is 1000 words, then Density is 2%. This means that the word has been written 20 times in it.

It is very important to keep the density under full control. Because high density will cause the issue of Keyword Stuffing and in this case, instead of ranking the post, it will not be visible even far in the search result.

Search engine boats crawl a post, they check the density. If the density is good, then we will rank the post and if the density is too low or too high, it will not rank.

Note: Density should be kept between 1.5 – 2.5%. If you use the focus keyword in the manner described and use the long tail, then the post will definitely rank.

Brief idea

This post is very important from the perspective of blogging. Every blogger needs this knowledge in order to advance his blogging career. Now you must have understood very well what is the keyword (What is Keyword in Hindi). Apart from this, we have also known what is the definition of keyword (keyword definition in hindi). At the same time, you have also understood why it is important and how many types it is (types of keyword in hindi). How to use it within the post so that the post easily ranks in the Google search engine.

Hope you enjoy the post. Because you have understood here today that what is the meaning of the keyword, if it is good, then comment it by commenting and there is some doubt that you can also ask for comment. To proceed this blog, share the post with your friends and be sure to subscribe to receive notifications of new posts from this blog in email. Support this blog in moving forward and keep on visiting for new knowledge.

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